Saturday, October 23, 2021

6 Tips for Marketing Your Small Business Online - AARP

Last updated Wednesday, October 6, 2021 15:31 ET , Source: NewsService

According to Forbes, 3.8 million Google searches are conducted each minute. If you create a strong online presence for your small business , you can unlock the ability to connect with customers without geographical constraints, increase your sales and further contribute to the socioeconomic health of your community. Hub Spot defines an online presence by “how easy it is to find a brand or company online.” This presence is “important for building your brand's reputation, increasing brand awareness and providing visibility to your products or services when users are searching for related keywords.”

But building an online presence is not easy for many small -business owners. It’s a technical skill that must be developed and refined continu ally.

The first step in building an online presence is to define your brand’s principles. A brand must realize where to show up, how frequently, what to say and , most importantly , understand the “why.” Without an ethos in place, brands run the risk of derailing their messaging, confusing customers and losing opportunities. Similarly, a brand that interacts with customers only to make the sale — without a sense of connection — can come off as disingenuous and cold.

To effectively build trust over time, some marketing specialists advocate for the 80/20 rule: 80 percent of online content should inform, educate and connect with your audience, and the other 20 percent should focus on selling your business. But Tanya Hall, CEO of Greenleaf...

Read Full Story: https://www.aarp.org/work/small-business/info-2021/online-marketing-tips.html

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