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Saturday, October 16, 2021

A Complete Guide to Keyword Search Volume for SEO - Search Engine Journal

Last updated Wednesday, October 6, 2021 09:45 ET , Source: NewsService

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Keyword search volume is one of the most frequently used metrics for keyword research, yet it is highly misunderstood.

This guide will clear up some of the misconceptions about search volume, provide ways to use it correctly, and detail several use cases for SEO.

What is Keyword Search Volume?

Keyword search volume is the number of searches for a given keyword on a certain search engine over a specified period of time.

How is Keyword Search Volume Used?

In organic search optimization, the primary use of keyword search volume is in keyword research for discovering the following useful SEO information (which is expanded upon in the final section of this guide):

  • The traffic-driving potential of a keyword.
  • The competitive difficulty level of a keyword.
  • Creating traffic estimates.
  • Determining seasonality.

How is Keyword Search Volume Determined?

There are two commonly used ways you can determine search volume for keywords.

Google Ads Keyword Planner

The first and most common is from what search engines such as Google report themselves. Google reports this in its Keyword Planner.

A few things to note about this resource:

  • It is intended for researching Google Ads-related keywords, so not all keywords are reported.
  • You must have a Google Ads account to...


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