Page speed affects user experience, which can make or break your website and online business. Therefore, you should ensure that your site is loading faster to give your visitors the best user experience. This article will explain why page speed matters to your online business.
In the earlier days, when internet speeds were slow, people would sit patiently waiting for the web pages to load.
However, that’s not the case anymore. Internet speeds have increased dramatically, and online users are no longer willing to wait for slow-loading sites.
When they click on your website link, they expect it to load as fast as possible, and any delay forces them to abandon the site immediately for a much faster website.
Over time, your slow page speed will also negatively impact your user experience, page views, search engine optimization (SEO) rankings, conversion rate, and sales, among others.
To learn more about how important lowering your conversion costs is, check this article from Totempool, which usually lands great content about digital marketing topics.
For these several reasons we will explain next, you should do everything possible to ensure that your web pages are loading quickly.
So, what exactly is page speed?
What is Page Speed?
Page speed refers to the amount of time website visitors have to wait for a particular web page to load completely.
It can also be defined as the amount of time it takes a browser to receive the initial byte of information from a web server.
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