Monday, October 25, 2021

AdSecure's Violations Report Q1 & Q2 2021 - MarTech Series

Last updated Thursday, October 7, 2021 06:31 ET , Source: NewsService

For this report AdSecure analysed over 100 million ad campaigns between 1st January to 30th June 2021.

These findings provide insights into cyber-criminal behaviour during Q1 & Q2: Where they were most prolific, how they delivered their attacks, their malicious weapons of choice, and what AdSecure’s detections revealed in order to stop and protect end users from malicious ads.

1 in 4 scans reveal 1 violation, and 1 in 20 scans reveal more than 3 violations detected.

24.39% of scans detected 1 violation

10.12% of scans detected 2 violations

7.56% of scans detected 3 violations

4.85% of scans detected more than 3 violations

Insight: “Malvertisers often try to inject several violations into one single ad campaign to try to slip through the detection net, such as the actual ad creative, the landing page, url, redirection path/chain, hidden code within in iframes. Detecting and identifying the violations needs a robust detection solution. Many ad protection solutions claim that real-time blocking is sufficient for ad networks and publishers, but this isn’t the case. In order to detect for malvertising ad networks and publishers need to scan before the campaign is launched, while the campaign is running, in case bad actors change elements of the campaign after it has been approved, and as a final check, real-time blocking. AdSecure offers this three step detection solution as standard..”

“39.5% of scans detected User Experience violations.”

These violations directly affect...

Read Full Story: https://martechseries.com/mts-insights/guest-authors/adsecures-violations-report-q1-q2-2021/

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