Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more.
Every year Google publishes Halloween search insights, and this year is no different.
While the most popular movies remain fairly consistent from one year to another, it’s the top trending Halloween costumes that reveal what’s capturing the interest of mainstream society at the moment.
As a marketer it helps to keep your finger on the pulse of popular culture, as it can create opportunities to connect with your audience and make your brand more relatable.
This year Google is publishing data on:
- Top Halloween movies
- Top Halloween costumes
- Most-searched pumpkin patches
- Most popular spooky activities in the United States
Here’s a summary of key insights from Google’s report.
Top Halloween Movies
This list contains a mix of Halloween staples and family friendly classics.
Goes to show that using personalities to build brands into franchises can maximize their staying power.
The most-searched Halloween movies over the past week in the US are:
- Halloween (1978)
- Friday the 13th
- Hocus Pocus
- A Nightmare on Elm Street
Top Halloween Costumes
Traditionally, searches for costume stores peak on Halloween day, but Google can’t wait until then to release the data.
Here’s what it has gathered about popular costumes based searches from the first week of October.
Here are the costume searches that have been trending...
Read Full Story: https://www.searchenginejournal.com/google-halloween-search-trends-for-2021/422366/
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