A leading real estate brokerage in Southwest Florida generates nearly 200 visitors from a single blog post. In New Hampshire, a monthly email that targets 22,000 individuals, showcasing new listings, price changes and a real estate article, generates 53% of its website traffic and 33% of their leads.
Major regional brokerages in North Carolina and Long Island, New York, deploy automated marketing tools to drive more website traffic, including Market Watch reports, new listing alerts, push notifications and customer-for-life drip marketing email campaigns. As much as 10% of their total traffic comes from these tools.
These brokerages are using marketing tactics that share one central element: the content is all hyperlocal.
That’s why real estate brokerages benefit when they think like news veterans to drive more targeted and quality traffic to their websites. News publishers understand that nothing connects better to their audience than local news and information that provides value.
Benefits of SEO
Everything in real estate is search-based. Customers search for the right neighborhood, the right home, the right lender and the right agent.
More than 90% of all real estate searches start online, and search engines, like Google, dominate where many customers begin.
Digital marketing experts estimate that people are exposed to 4,000 to 10,000 ads every day. Cutting through the clutter takes time and expertise. But the right SEO-based content system doesn’t need to be hard to...
Read Full Story: https://rismedia.com/2021/10/07/thinking-like-publisher-help-attract-engage-clients/
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