Saturday, October 16, 2021

Internationalization: Boost Traffic with a Multilingual Site - SitePoint

Last updated Thursday, October 7, 2021 07:49 ET , Source: NewsService

Website internationalization can be advantageous for companies that want to cater to different languages and reap the benefits of today’s globalized world. In this article, we’ll show you tips on internationalization and localization, as well as improving the SEO of your internationalized website.

The acronym GILT (globalization, internationalization, localization and translation) refers to the process businesses undergo to move beyond their national boundaries and cater to international markets.

During the internationalization process, business owners look for tips to boost their website traffic. They follow SEO best practices, find strategic keywords and monitor their results. But there’s a little-known technique that you might have underestimated in the process of internationalization: translating your website.

In 2021, English was the most used language worldwide, because it had 1.35 billion speakers. But English is only used by around 25% of global internet users.

Technology makes it possible for merchants to ensure their site’s user interface can support a foreign region or language. As such, merchants that aim for internationalization should consider translating their website, especially if they’re capable of worldwide shipping. That way, their business or companies can expand on a much bigger scale.

If you’re looking for tips on the internationalization and localization process, here’s what you need to know.

What Are Website Internationalization and Localization?


Read Full Story: https://www.sitepoint.com/internationalization-multilingual-site/

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