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Friday, April 19, 2024

Top 5 tips to improve SEO strategy - Search Marketing - BizReport

Last updated Thursday, October 7, 2021 22:24 ET , Source: NewsService

"What is your page about? Google needs to know, and H1 tags instruct Google what your page is about. Every page within your website should have H1 tags. Google cannot properly crawl and index your site for Google search results if it doesn't know the titles of your pages. The H1 tags (page titles) should properly reflect the content on each page," said AJ Olsen, Digital Marketing Manager, Silverfrog Marketing. "There are also MANY other types of tags Google likes to see also; Each tag lables different content within your site. Tags help organize & catagorize, data & information within your site, so Google can better read, crawl, identify, place, and index information about your site, in the right/correct places. Tags act like instructions for Google to let them know what content is what. Google will give search results ranking preference to sites using tags correctly to label information."

Make sure you are using your keywords in the sites Meta Title and Description

"Google needs to know what is discussed on each page; Meta Titles and Meta Descriptions should contain keywords that you want to rank for in Google search results. The meta title and Descriptions should also match the topics or content discussed within the page they are on," said Olsen.

Make sure to list you business in relevant business directories

"Consumers are searching for business service they need online. Oftentimes they will turn to directories to find who offers the services they need. If your...



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