Around half of all Google searches currently don’t end up in a click, yet that doesn’t mean people aren’t getting the information they’re looking for. The first organic result on search engines usually gets 33% of all clicks, but where are all the other clicks going?
What happens is because of changes to Google’s algorithms, users are getting the answers to many of their questions directly on the search page. The answers increasingly appear before organic search results.
Then the reason for the search is fulfilled, thus no reason for a user to click a link to visit another site.
A zero-click search, which is what this is called, means Google determines the content most relevant to an inquiry. A zero-click result will have a relevant, clear, and concise answer to a question.
One type of content that appears in a zero-click search is a featured snippet. Getting these coveted snippets is highly valuable in SEO, and below, we cover what you need to know and how to get the snippet, so you’re front and center even in a zero-click search.
What is a Featured Snippet?
A featured snippet is a brief bit of text. The snippets appear at the top of Google search results in response to a particular query input by the person searching. Content appearing inside a featured snippet is pulled from web pages in the Google index automatically.
Some of the items that are common in snippets include tables, lists, steps, and definitions.
Featured snippets are relevant to SEO in a couple of...
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