Starting an E-commerce business is a wonderful idea to market products to customers without having a budget of multinational companies.
Covid-19 pandemic has transformed the customer’s shopping behavior. Shopping online is a new normal. This makes an online presence essential for every business.
Even though the E-commerce business provides endless opportunities to gain sales, things can go wrong if you do not keep a few basic points in mind. Here are some Common E-Commerce Mistakes that you need to avoid.
Not Defining Your Target Audience
You may be busy setting up your store and defining your business plan. And you fail to niche down. If you do not define your audience, you won’t be targeting a specific audience. It’s like beating a dead horse.
For example, if your business is selling baby products of 0-5 years, and targeting old mums is of no use. No matter how excellent your product is or how nice you explain its benefits. They are never going to buy these products and in fact, they will get irritated with you.
Determining your target audience will help you to create an experience that they tend to buy again and again. Gather information and create a buyer persona including the below information that helps to reach more people who are interested in your products.
- Understand their interests
- Analyze their behavior
- Demographic information like age, gender, income
- Their purchasing decisions
- Preferred platforms
The success of any business depends on the connection with...
Read Full Story: https://www.business2community.com/ecommerce/common-e-commerce-mistakes-that-you-need-to-avoid-02435131
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