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Friday, October 22, 2021

E-A-T & Link Building: A Guide to Evaluating Prospects - Search Engine Journal

Last updated Friday, October 8, 2021 08:40 ET , Source: NewsService

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E-A-T has been a hot topic when it comes to on-site content.

But why, how, and when should you consider concepts in E-A-T with link building efforts?

Your site cannot have E-A-T without a link and brand mention profile.

In the Search Quality Rater Guidelines, Google states that “sources of reputation” are “news articles, Wikipedia, articles, blog posts, magazine articles, forum discussions, and ratings” when establishing Page Rating.

And it’s easy to determine that E-A-T can, in certain niches and to varying degrees, be leveraged in evaluating a site’s fit to secure a link.

But, Google’s Ben Gomes said in a 2018 interview with CNBC that:

“You can view the rater guidelines as to where we want the search algorithm to go.

“They don’t tell you how the algorithm is ranking results, but they fundamentally show what the algorithm should do.”

Even though E-A-T doesn’t directly have an impact on ranking, it can result in creating signals that drive direct ranking improvement.

Still, it’s essential to use your own experience when understanding what does and doesn’t work in your niche.

If you follow Google’s recommendations or guidelines strictly, you’ll always be playing the long game or may not see any results when it comes to link building.

And it’s clear...



Read Full Story: https://www.searchenginejournal.com/google-eat/eat-link-building/

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