Google on Product Price As a Ranking Factor - Search Engine Journal

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Google’s John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results.

This topic came up during the Google SEO office-hours hangout recorded on October 8.

It’s a poignant topic considering the rising cost of goods these days.

Many companies are finding themselves in the position of having to raise prices due to increased operational costs, scarcity of parts and materials, and other reasons that are out of their control.

Let’s say two businesses are selling the same product online, but one of them has to drastically increase the price because of extenuating circumstances.

Suddenly the product they were selling $100 is selling for $500. However, the other business is still selling it for $100.

Assuming all else is equal in terms of SEO, could the price gap have an impact on rankings?

It’s easy to think Google may want to direct searchers toward the lower price.

According to Mueller, that assumption would be wrong.

Here’s what he has to say.

Google’s John Mueller on Price As a Ranking Factor

It’s no secret that Google can recognize the prices of products on sales pages.

There’s structured data created for that purpose, and you’ll often see prices listed directly in search...

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