Oct. 8, 2021 / PRZen / LONDON — When the pandemic shook the world in 2020, every industry had to evolve, and that included developing new marketing strategies. We now know that having an online presence can make or break even the most established businesses. It’s become essential to pay attention to what’s shifted in consumer behaviour and start planning new marketing strategies for 2022. This includes adapting to everything from Google’s algorithm updates, new search trends and more.
Whether you’re looking for higher search rankings, increased web traffic or improved brand reputation, SEO is the answer. As a Digital Marketing Agency, Finsbury Media has noticed these trends and decided to sit down and provide some insight to help businesses keep up with the everchanging world of SEO. Here are our takeaways and how we will be preparing for the SEO trends shaping the digital landscape in 2022 and beyond.
The Trends:
The internet is no stranger to misinformation and since the start of the pandemic, questionable sources of content have become widespread. This is where Google’s E-A-T guideline system comes into play. An acronym for expertise, authoritativeness, and trustworthiness. Websites are ranked based on these qualities, protecting users from viewing any inaccurate or harmful content. Google proactively ranks content from reputable sources and because of this, our SEO Agency recommends showcasing expertise and trustworthiness through your entire website. Avoid potentially...
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