5 Ways to Grow Your New Website Traffic - Business 2 Community

One of the main challenges of setting up a digital platform is getting the right type and volume of traffic to actually generate revenue for the business. While, everyone tells you to hustle from door to door, in today’s world that might not be possible if your customers are based around the world.

So how do you apply the same concept of hustling, but in a digital context, to get your customers to come to you? It’s not rocket science, but this also isn’t an Amazon dropshipping get-rich-quick scheme either, so be prepared to roll up your sleeves.

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I started a travel platform called Travel Wanderlust a while back with a business partner – right before COVID – and we were aiming to create a thriving travel community. Once the pandemic hit and we pivoted, we realised that we needed to boost traffic and create an engaged community through our content, so building web traffic was crucial. Through a lot of trial and error, we were able to grow our traffic, completely unpaid, from practically 0 views a month to over 10,000 in less than 6-months.

Here’s how we did that.

1. Get your basic SEO right

Yes, I know this is an overused point, but bear with me for a few seconds. I’m not talking about backlinks and just content, I’m talking about the basics down to the meta-tags and more. If you don’t know what that is, I recommend reading Moz’s comprehensive guide on that topic. On-page SEO is underrated and oftentimes ignored.

Just naming the images the right way and using the proper...

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