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Canonicalization is loosely connected to search rankings, but would it be a stretch to call it a ranking factor?
You may have heard that the rel=”canonical” tag is a tool that can be used to consolidate ranking signals from multiple URLs into a single canonical URL.
That’s true, but it’s a tool that has limited use cases.
Even when used correctly, there’s no guarantee that Google will follow its directions.
Learn more about canonical URLs and how the rel=”canonical” tag is connected to search rankings.
The Claim: Canonicalization (rel=”canonical”) Is a Ranking Factor
Rel=”canonical” is an HTML tag that can be used to tell Google which version of a page to show in search results when multiple versions of the page exist.
It’s most commonly used as a way to consolidate duplicate URLs on one’s own site, but the tag can also be used when content is republished or syndicated across multiple domains.
Google doesn’t like to show duplicate content in search results, so it will instead choose one URL and omit the others. This is referred to as the canonical URL.
In addition to telling Google which URL to show in search results, some believe that the rel=“canonical” tag can forward ranking signals from one page to another.
This is what Google says about...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/canonicalization/
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