Edited by: Rob Jurd
Small business owners are often overwhelmed with the amount of information they need to know to create a successful marketing campaign. One area that can be incredibly confusing is SEO, or search engine optimization. My quick start guide offers tips on how you can start implementing SEO today.
SEO Quickstart Guide
SEO is a practice. You can learn the mechanics, but you have to do the work. Ensure the site structure is well-formed, research content, write content, track what you are doing, and constantly promote.
For me, when somebody mentions they need help with their SEO, I think in terms of both on-site and off-site tactics to include:
- The site structure
- The content
- Business and local data is correct
- Link Building
- PR - Public Relations
- Pay per click advertising
- Inbound Marketing
- Social Media and Video
The site structure, the foundation for a good site
Think of it as a high school term paper. Each page should be on something specific, not many topics. The structure of the page should be semantically like a term paper where you have a Topic (H1 tag), several subtopics (H2 tags), and supporting content (in paragraph tags) for each sub-topic.
The structure of a page will play a role in the search engines "spidering" and understanding your site. Your HTML should be well-formed. Generally, the HTML is already in good order if you use a major CMS like WordPress or a service like Wix, Weebly, Squarespace. Just be aware of where you copy content from, as it...
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