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Friday, October 22, 2021

The most common link-building myths debunked - Fast Company

Last updated Monday, October 11, 2021 09:00 ET , Source: NewsService

If you are new to the world of SEO, it can be easy to get caught up in common link-building myths.

Link building is vital to increasing the visibility of your site, but doing it the wrong way can cost you more than just views and time—it could kill your site in the eyes of Google.

Hopefully, I can make everything clear for you and ensure that you don’t base your efforts on myths.

WHAT IS LINK BUILDING AND WHY IS IT IMPORTANT?

Link building is the process of creating a link between your website and another site.

It can be done in many ways, including submitting to directories (a list that matches sites from different domains), commenting on blogs or even writing articles for popular websites.

The purpose is usually to raise the other site’s internet search engine ranking by giving it more authority than you have at this moment. Link building also affects how high your own web page ranks on Google when someone searches for what you’re providing.

Without link building, your website will lack the necessary infrastructure to compete with other websites that might serve the same or lower-quality content. Even though quality does trump quantity in SEO, the fact of the matter remains that optimization is key. A well-optimized quantity will prevail over a poorly optimized quality.

COMMON LINK-BUILDING MYTHS

Surprisingly, there is a lot of misdirection going around about link building. It’s unclear why it is happening and who is pushing these ideas.

My best guess is people don’t...



Read Full Story: https://www.fastcompany.com/90683513/the-most-common-link-building-myths-debunked

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