In my experience, the majority of SEO campaigns end up unsuccessful -- that is, they don't meet the expectations of the people managing them. Why is this the case?
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Open a conversation with a business owner or a marketing professional and ask them what they think about search engine optimization (SEO). Depending on the context and the experiences of the people involved, you might get a glowing review of how great SEO was for their brand. But you might also get an eye roll and an excoriation of the strategy.
Part of the reason for such variety in opinions about SEO is that people have different experiences when managing a campaign. Although there are plenty of anecdotal examples of companies that have built their entire marketing strategies around SEO and succeeded, there are also millions of people who have seen their SEO campaigns fail.
It’s almost impossible to measure the number of companies that practice SEO (since “practicing SEO” is a vague term reliant on self-reporting), so it’s practically impossible to definitively state what percentage of companies ultimately fail when practicing SEO.
Still, in my experience, the majority of SEO campaigns end up unsuccessful – that is, they don’t meet the expectations of the people managing them. Why is this the case?
High expectations (and quitting too soon)
One possible explanation is that, going into a new SEO strategy, people set expectations that are too high....
Read Full Story: https://www.entrepreneur.com/article/381398
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