As digital marketers, most of you already know that there are two different ways to improve your SEO strategy. One is on-page SEO, and the other is off-page SEO. The steps you take on your website to boost your search ranking are called on-page SEO.
Off-page SEO, on the other hand, is just the opposite. Everything you do outside your website to boost your search results is known as off-page SEO.
Many digital marketers don’t consider off-page SEO as part of their SEO strategy. But in doing so, you fail to realize that by investing a little time and effort to improve your off-page SEO, you can massively improve your marketing strategy, build credibility, and attract more leads for your business.
Besides, working on your off-page SEO also helps in improving your domain authority. As a result, you will start ranking better in search results. So let’s find out a few ways to improve your off-page SEO.
1. Backlinking
One of the easiest ways to boost your off-page SEO is to build some solid backlinks for your website. Building backlinks is important to let Google know that another source also finds your content helpful. And as such, they have considered linking back to your content from within their own content.
Seeing other businesses linking back to your articles, search engines start looking at your content as a credible source worthy of being ranked in SERPs. So your content starts showing up in search results, and it becomes easier to attract more leads to your website.
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