SEO, or search engine optimization, is making sure that your site is found high on the list of results that a search engine returns. You want to maximize the number of visitors to your website. There are certain tricks and challenges involved in getting this right. As your brand is competing with other brands, you want to increase its chances of being spotted.
The Challenges of Website SEO for Franchises
Some common problems that occur are domain issues, interlinking, and duplicate content. There are two types of duplicate content: internal and external. Internal duplicate content occurs when more than one page of a URL contains the same text. External duplicate content is when more than one domain has the same text. Google may remove the site completely or adjust the rankings based on the assumption that this was done to increase rankings.
While interlinking is a good thing, it must be done correctly. For example, if you have backlinks to untrustworthy external sites, it can lower your ranking, while sites that are deemed to be authoritative could increase your ranking. You may also have a problem with links that no longer work, e.g., the page has been removed. Bots using a spam webmaster tool may result in lots of traffic to your website that gets bounced quickly, which does not give a good customer experience and reflects negatively on you.
The easiest way to fix such problems is with an SEO audit, paying an expert to resolve the problems for you.
Useful Ranking Tips
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