Monday, October 25, 2021

The Role of AI and ML in Improving Digital Performance - ReadWrite

Last updated Wednesday, October 13, 2021 11:01 ET , Source: NewsService

Artificial intelligence and machine learning are among the top marketing buzzwords we come across in the field of digital marketing. These technologies have already become an integral part of digital marketing and are being leveraged to make campaigns more personable and efficient.

For instance, artificial intelligence can make personalization easy and quick by creating accurate buyer personas. These personas are auto-generated to deliver a holistic audience segmentation, thereby improving the effectiveness of the campaigns. In addition, Netflix, Google, Uber, Spotify, Pinterest, and other apps use machine learning to personalize individual accounts and make relevant recommendations to their users.

The ever-improving algorithms and the exponential growth of data are encouraging business leaders and marketers to use AI, in the form of machine learning, natural language processing (NLP), deep learning, and other technologies. These technologies are helping them improve customer experience and conversions.

A Gartner survey shows that 37% of organizations are applying AI in some form or the other to boost their digital performance.

This post highlights how AI and ML are proving to be game-changers in the digital marketing realm.

1. Offer a Better Understanding of the Audience

Great content starts with knowing the audience well. When a business knows its target audience, the connection feels more natural and relevant. That genuine connection goes a long way in building lasting...

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