The Ultimate Guide to 3xx HTTP Status Codes - SitePoint

If you manage websites, an understanding of HTTP redirects is essential for reliable site performance. In this article, we’ll take a comprehensive look at 3xx HTTP status codes, so that you can understand how they work, how best to manage them, and their impact on SEO.

The Purpose of HTTP Redirects

A URL redirect involves one web page address being mapped to another. There’s a range of reasons why redirecting is required for your site.

For example, moving to a new domain is one of the overriding causes to use URL redirection. Sometimes your former domain name is too long and complicated to remember, or some kinds of infringing activities force you to move from one domain to another.

Let’s take a closer look at other reasons to redirect your page:

• Forwarding multiple domains: permanent HTTP redirects are required to lead internet users and search engines to the same location while having many domain names at once.
• Identification of broken links: 404 not found pages can be identified with the Google Search Console. The Coverage report will give you detailed information about all the on-site inbound links to fix with the help of redirecting.
• Fixing broken URLs: after identifying the broken link, you can redirect traffic to the front page. However, a better option is redirecting every broken URL to a new page with the same (similar) content.
• The page’s new location: if your former website has highly visited pages that are ranked high in SERPs, redirecting will help you...

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