Saturday, October 16, 2021

Video SEO: 10 Steps to Optimizing Videos for Search and Discovery - Search Engine Journal

Last updated Wednesday, October 13, 2021 08:45 ET , Source: NewsService

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Video SEO has changed dramatically over the years.

If you’re still following the advice that a video optimization expert shared at an industry conference back in 2008 – or that some YouTube guru wrote in 2015 – you may be getting used to disappointing video performance.

Today, YouTube’s algorithm tries to match each viewer to the videos he or she is most likely to watch and enjoy.

With more than 500 hours of video content uploaded every minute, this is quite a challenge.

In this post, you’ll learn how YouTube’s algorithm works and find actionable advice on video SEO best practices in order to give you a step-by-step guide to optimizing your videos.

How Does YouTube’s Search Algorithm Work, Anyway?

YouTube’s search and discovery systems tackle this Herculean task by sorting through loads of videos to find the most relevant and useful results to a user’s search query.

YouTube’s algorithm then “follows the audience” by paying attention to things like:

  • What they watch.
  • What they don’t watch.
  • How much time they spend watching.
  • Their likes and dislikes.
  • “Not interested” feedback.

Stop using the tips, tools, and tricks that you learned way back when and get current in your understanding of how YouTube’s search and discovery system works now.

You can start by reading Matt Southern’s...

Read Full Story: https://www.searchenginejournal.com/how-to-optimize-videos/422208/

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