See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Stop flying blind on essential SEO insights.
When it comes to SEO, all things are not created equal.
What defines your business as “enterprise” typically comes down to the size of your organization, your total annual revenue, or the number of pages on your website.
If you’re a large-scale company, traditional tactics and fixes don’t always work for you. The ability to scale, address site problems quickly, and make decisions that affect large swaths of content simultaneously, is paramount.
We all know that good SEO begins with laying solid foundations, and that’s no different with an enterprise site.
But what does keyword research look like when you’re working to scale? These 10 tips will help you get started.
1. Use Crawler Tool Insights to Filter Keywords
Before you can make any of your own site changes, you need to know how you stack up against your competitors.
There’s a good chance that, as an enterprise company, you’re facing significantly higher industry competition than a small or medium-sized business.
That means doing some sleuthing using tools such as Screaming Frog or Semrush to see what’s working well for others and where there might be gaps in the digital market that you can fill.
Be sure to:
Filter out branded keywords.
You’ll never (and don’t want to) rank for a competitor company’...
Read Full Story: https://www.searchenginejournal.com/enterprise-seo-keyword-research/422726/
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