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In a Google’s Office Hours hangout, John Mueller answered a question about how to use heading tags for pages about products. It’s a good question because Google’s own SEO Starter Guide doesn’t specifically address the use of heading tags for product pages.
This is the question that was asked, which is actually a paraphrase by John Mueller:
“HTML Semantics versus SEO Optimization. The question kind of goes into on e-commerce product pages… should the title of the products be marked up as a heading?”
Screenshot of Google’s John Mueller Discussing Headings
John Mueller answered:
“From our point of view that’s totally up to you.
From purely a technical point of view, it can be the case the the product is a heading on a page. I think that makes sense in a lot of cases because you have kind of your business maybe as a heading, you have the product or the kind of the product that it is as a heading.
That seems to make total sense from a semantic point of view. So that’s kind of what I would focus on there.
So less trying to squeeze kind of semantics into what works well for SEO but rather trying to do what makes sense from a semantic HTML point of view.
And usually that maps fairly well to search as well.”
Google Developer Pages on Headings
Read Full Story: https://www.searchenginejournal.com/product-name-in-heading/423294/
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