Should the Product Name be in the Heading? - Search Engine Journal

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In a Google’s Office Hours hangout, John Mueller answered a question about how to use heading tags for pages about products. It’s a good question because Google’s own SEO Starter Guide doesn’t specifically address the use of heading tags for product pages.

This is the question that was asked, which is actually a paraphrase by John Mueller:

“HTML Semantics versus SEO Optimization. The question kind of goes into on e-commerce product pages… should the title of the products be marked up as a heading?”

Screenshot of Google’s John Mueller Discussing Headings

John Mueller answered:

“From our point of view that’s totally up to you.

From purely a technical point of view, it can be the case the the product is a heading on a page. I think that makes sense in a lot of cases because you have kind of your business maybe as a heading, you have the product or the kind of the product that it is as a heading.

That seems to make total sense from a semantic point of view. So that’s kind of what I would focus on there.

So less trying to squeeze kind of semantics into what works well for SEO but rather trying to do what makes sense from a semantic HTML point of view.

And usually that maps fairly well to search as well.”

Google Developer Pages on Headings

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