3 common reasons your B2B marketing plan isn't working (and how to fix it) - AZ Big Media

SEO – done.
Content marketing – done.
Guest posting – done.
Social media Ads – done.
but despite all the efforts you just get a few cold leads every month.

What went wrong?

You replicated other industry strategies and tried implementing them.

Curating a b2b saas product marketing plan is no walk in the park, it’s one of the most strategic and complex domains and since it’s a known fact that the sales cycles of businesses are long and complex, it requires a unique approach.

Here are 3 reasons why your B2B marketing plan isn’t working and the solution you need to implement.

1. You lack a clear strategy

2. You haven’t mapped the audience journey

3. You aren’t leveraging data

Let’s dive into each one of these!

Reason #1: You lack a clear strategy

An unclear marketing plan is as good as no plan at all. It’s like shooting in the dark, hoping that it will hit the target.

Solution:

For a marketing plan to work and show results you need to have a clear strategy, for which you need to:

• Clearly define your SMART goals

• Understand the KPIs. For email campaigns, you’d want to look at open rates, CTRs, Reply rate, etc. as these will help you figure out the scope for campaign optimization. As for overall product KPIs, the following will help:

• Customer Acquisition Cost, etc
• Assign benchmarks to these KPIs
• Identify timelines to reach the goals

Additionally, you need to create separate plans for every marketing aspect as well, be it content marketing, Digital Marketing, social media,...

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