Unlike their massive counterparts that function on a national level, many small businesses operate regionally and depend on local customers for survival. This makes local SEO a must, as those smaller businesses need to do everything they can to become visible on SERPS for specific locations.
Tips for Local Search Engine Optimization (SEO)
If you have a small business looking to attract customers in your area, use these local SEO tips to start bringing in traffic.
Set Up a Google My Business Account
What’s the best way to increase visibility in Google local search results and rank higher on Google Maps? Optimizing your Google listing or Business Profile.
You’ll need to create a Google My Business account that’s linked to your Business Profile to get started. Doing so will help verify that you’re the business owner so you can make several moves to optimize the listing.
You’ll be asked to provide several bits of information via the Google My Business account dashboard. Make sure it’s up-to-date and accurate, as that info will be added to your Business Profile, which is visible on Google Maps, local Google Search results, and the Google Search Knowledge Panel.
It’s essential to be as thorough as possible with your Business Profile on Google. Besides using updated information regarding your address, phone number, and website, include your hours of operation, a description of your products or services, types of payments you accept, and several images, including your company...
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