A Technical Guide to Google’s PageSpeed Insights Reports - Search Engine Journal

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Nobody likes a slow website. When a webpage takes too long to load, not only does Google take notice but users tend to move on and find another page that will answer their questions faster.

Slow page speed deters users from staying on your website regardless of how they find you – whether through organic search, paid advertising, or a referral link.

If you want to improve your page speed for the sake of both users and your keyword rankings (and believe me – you do), Google’s PageSpeed Insights (PSI) tool can help you do it.

Here’s a technical guide on how Google’s PSI tool works, how to understand your reports, and some easy ways to improve page load times across your webpages.

What is Page Speed?

Google defines page speed in two ways:

• How long it takes to display content above the fold.
• How long it takes a browser to fully render the page.

But a lot goes into how fast our webpages are. The user’s internet connection, a domain’s web hosting service, and even cache clearance can all impact load times.

So when we talk about page speed, some elements are indeed out of the site owner’s control. But there are plenty of elements that the webmaster can optimize such as images, videos, JavaScript, and more.

Because page speed is so essential to the user...

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