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Tuesday, November 30, 2021

IndexNow – new initiative by Microsoft and Yandex to push content to search engines - Search Engine Land

Last updated Monday, October 18, 2021 12:30 ET , Source: NewsService

Microsoft and Yandex announced a new initiative today named IndexNow, a protocol that any search engine can participate in to enable site owners to have their pages and content instantly indexed by the search engine. Currently, Microsoft Bing and Yandex are the two search engines fully participating in the initiative but others are welcome to adopt this open protocol.

IndexNow allows “websites to easily notify search engines whenever their website content is created, updated, or deleted,” Microsoft wrote on its blog. The goal is to make for a “more efficient Internet,” the company said, by reducing the dependency on search engine spiders having to go out into the web and crawl each URL they find. Instead, the goal is for site owners to push these details and URL changes to the search engines directly. “By telling search engines whether an URL has been changed, website owners provide a clear signal helping search engines to prioritize crawl for these URLs, thereby limiting the need for exploratory crawl to test if the content has changed,” Microsoft wrote.

How it works. The protocol is very simple — all you need to do is create a key on your server, and then post a URL to the search engine to notify IndexNow-participating search engines of the change. The steps include:

  1. Generate a key supported by the protocol using the online key generation tool.
  2. Host the key in text file named with the value of the key at the root of your web site.
  3. Start submitting URLs when your URLs...


Read Full Story: https://searchengineland.com/indexnow-new-initiative-by-microsoft-and-yandex-to-push-content-to-search-engines-375247

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