Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study.
Hello marketers,
This installment for “Messy SEO” details my process of rectifying the broken link and image issues that arose following the MarTech website consolidation. In Part 2 we discussed fixes for incorrect canonicalization, which aimed to future-proof our site for proper indexation.
You can read Part 2 of our Messy SEO series here.
Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. Consolidating duplicate pages, fixing canonical tags, and optimizing page indexation are foundational steps that make search engines happy. But an equally important stage in any SEO project is user experience optimization.
SEO is incomplete without good UX
Regardless of how well Google and other search engines crawl your website, few people will interact with your brand if they have a poor experience. Broken and non-HTTPS links discourage many from trusting what your page has to offer. People want relevant links and engaging images in their content, not outdated links no longer working.
Link issues were everywhere after the MarTech site consolidation. Whether they were broken or non-secure, many of the newly consolidated pages suffered from choppy pages filled with blank boxes and links leading nowhere.
Fixing broken links
Virtually all of...
Read Full Story: https://searchengineland.com/messy-seo-part-3-how-to-find-cached-images-and-improve-user-experience-375234
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