Hiring an influencer can be expensive, and you only reach people on social media. Being on a podcast allows you to network and be seen across social media and search engines.
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Hiring influencers can get expensive for startups. You pay them and give them free products. They post about it on their social media, and you go on your merry way and hope that their audience sees it and acts.
Most reputable podcasts, on the other hand, don’t charge you to be on their show, and if one does ask you for money, nine times out of ten, run! Podcasts typically have a substantial audience comparable to many influencers or micro-influencers. Additionally, your audience and theirs get to learn more about you and your business straight from you.
How do podcasts work?
On podcasts, you typically give about 30 minutes of your time interviewing with the host, talking about yourself and your business. The podcaster will post about the episode with a link to you and your business on his or her social media, where it will be available forever, whereas many influencers post a story that disappears after 24 hours. Podcasters also typically publish a short blog about the interview with the interview link or video on their website and backlink to you. This provides you with valuable SEO juice that will allow more organic users to find your website.
You can and should also share this interview on your own website and social media. There’s...
Read Full Story: https://www.entrepreneur.com/article/389513
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