Sure, you know about search engine optimization - increasing your site’s ranking in search engines. You might not be an expert, but you have a good understanding of the basics: title tags, clean URLs, text-based design and so on.
Even if you’re more of an expert than most, it’s often what you don’t know about SEO that will hurt you. Many webmasters found this out the hard way in 2011, when Google’s Panda update was released.
Many of these same webmasters were hit again little more than a year later, when the search giant’s Penguin update followed – targeting low-quality, spammy link-building tactics. Pigeon and Payday followed, again targeting spam, and in late 2015 a machine-learning AI system known as RankBrain was introduced to interpret searches and provide results that may not include the words searched for but are still relevant.
Rising from the ashes
With all these changes, many SEO techniques turned out to be less than optimal. Sites were penalized; traffic lost, and so-called ‘SEO experts’ fired. Since then there’s been a new tone in the SEO industry. Not all of us were creating low-quality content and links; but for those who were, these two updates were a wake-up call. And for those of us who have always been focused on high-quality, relevant content and links, it was something like redemption. Our sites soared while so many fell. This is the new normal for SEO.
Yes, there are still some who call themselves SEOs but focus on manipulative tactics with short-term...
Read Full Story: https://www.techradar.com/how-to/how-to-get-to-the-front-page-of-google
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