What Google’s Indexing Looks like From Discovery to Ranking - Search Engine Journal

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How a website renders is a part of the indexing queue and like the other parts has an impact on SEO and ranking. Google’s Martin Splitt explained in a webinar hosted by Duda how rendering impacts SEO and what the crawl process looks like from initial discover to ranking.

The webinar began with Bartosz Goralewicz relating his observations that rendering and layout started surfacing as a trend at Google around 2011.

His personal theory is that it played a role in quality updates.

Perhaps more so today than in the past, rendering and page layout play an important role because of the increased interest in Core Web Vitals.

It could be said that much of the search community is more aware of things like the technical aspects of layout and rendering than in the past.

Rendering influences how fast a web page loads and consequently impacts sales and in some cases rankings.

Does Rendering SEO Help Rankings?

Bartosz started out by asking Martin Splitt a provocative question:

“Can rendering SEO help me rank better?”

Martin paused a moment to think then answered:

“I usually don’t answer ranking questions. I’ll make an exception here.

Generally speaking, no.

But specifically speaking, if there is a problem where something breaks your render and the content doesn’t...

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