Standard Digital is here with you on Social Media Marketing Tips! In Hong Kong, digital marketing campaigns and advertising spending make up 42% of Hong Kong advertiser budgets in 2021. To evaluate paid media campaigns, conversion tracking is a way to monitor the effectiveness of an ad campaign, it helps you to analyse customers’ behavioural data.
Sounds great? Slow down. Here are the 3 key facts that you must know before start tracking your conversion of digital marketing campaigns online!
1. Revisiting Your Goals(Find your KPI) | 檢視您的目標
Singapore has seen a shift towards digital marketing, proven by its total digital as sped at USD $710 million in 2019. What is the goal in your mind before you design an ad campaign? Promote a new service or product of yours or gain exposure in the increasingly competitive market?
It is time to come up with a defined, established and quantifiable objective. We, Standard Digital, believed that learning from competitors and acquiring predictive trends from industry news help with brainstorming as well.
In this case, Key Performance Indicators (KPIs) are commonly adopted to measure the performance of the campaign which can be used to demonstrate how well your objectives are achieved after a digital marketing campaign. Impressions, clicks, and bounce rates are some effective KPIs you may want to consider.
2. Digital Marketing Channels | 市場行銷渠道
Perform AB testing among channels and make varied attempts with your marketing materials until a...
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