Wednesday, December 8, 2021

Deep Link Ratio: Is It A Google Ranking Factor? - Search Engine Journal

Last updated Sunday, October 24, 2021 12:00 ET , Source: NewsService

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Building a diverse portfolio of links, including deep links, is part of a successful link building strategy.

But can your deep link ratio affect your organic search rankings?

Read on to learn whether there is any connection between the deep link ratio and improved Google rankings.

The Claim: Deep Link Ratio Is A Ranking Factor

Deep links are any inbound links that point to pages on your website that aren’t your homepage.

(To be clear: this article does not discuss the other type of deep link, which is when a link points to content within an app. Because that type of deep linking is specific to mobile apps, it has no impact on the organic search results and is definitely not a Google ranking factor.)

What then is a deep link ratio?

The deep link ratio is a measurement of the total number of inbound links to every page on your website vs. the total number of inbound links to only your homepage.

Calculating Deep Link Ratio

Let’s say you have a total of 1,584 inbound links to your website. Of those links, 698 are to your homepage.

The remaining 886 are to specific pages on your website.

To calculate your deep link ratio, take your number of deep links divided by the total number of inbound links.

886 / 1,584 = 55.9% deep link ratio

The claim is that this...

Read Full Story: https://www.searchenginejournal.com/ranking-factors/deep-link-ratio/

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