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Google’s John Mueller answered a question in Google Office-hours hangout about improving trust with Google. Trustworthiness, along with expertise and authoritativeness are a hot topic. Mueller addresses the topic of trust factors in his answer.
Trustworthiness and E-A-T
Trustworthiness has become a big deal nowadays because Google’s Quality Raters Guidelines describes how Expertise, Authoritativeness and Trustworthiness are important things for the search quality raters to look for when evaluating search results for specific kinds of queries, particularly what Google calls Your Money or Your Life categories like those for finance and medical search queries.
So it’s natural that an SEO would want to know how to improve their trust with Google.
Google Search Results About Trust Factors
If you search Google for:
What are google trust factors?
Google responds with multiple sites making a variety of claims:
The number one site:
“What is the Trust Factor? Google’s trust factor is a combination of many factors that they use to apply a value of how trustful a site is. The more trustful a site is seen the more likely its articles will be ranked higher on specific Google searches.”
The number two search result:
“Google TrustRank helps Google and other search...
Read Full Story: https://www.searchenginejournal.com/trust-metrics-and-google/424679/
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