How The LinkedIn Algorithm Works & Optimizing For It - Search Engine Journal

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My first introduction to LinkedIn was in my senior year of college, when it was a requirement of my Career Preparation class to complete a LinkedIn profile.

I remember putting up a recent selfie (professional photography was not in the budget) as my profile photo and listing “Student” as my job title.

Fortunately, LinkedIn has come a long way since the age of treating your profile as an online resume.

While the result – landing new clients or a new job – can be the same, the method for making your profile work to your benefit is quite different.

Here’s how the LinkedIn algorithm works today, and how to use it to serve your SEO and marketing goals.

What Is LinkedIn?

LinkedIn is the largest professional online networking platform in the world.

More than a social media channel, LinkedIn can be used to connect with friends, family, and colleagues, and to expand your career prospects via new contacts, online learning, and more.

In short, LinkedIn is much more than simply a resume site. Far from exhaustive, here is a list of a few things you can do on LinkedIn:

• Connect with friends and family.
• Connect with work colleagues and other professional contacts.
• Meet new industry professionals.
• Re-share posts, articles, and videos.
• Publish your own posts, articles, and videos.
• Create a ...

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