In today's digital-driven world, people are much more likely to go online to find lawyers than they are to look inside a heavy phone book. People go on Google to find what they need and they want to find it quickly. Studies show that after performing a Google search, 25% of people will call one of the first three results on the page. If that wasn’t enough to make your ears perk up, 95% of web users never even click past the first page of search results.
As the joke goes:
– Where is the best place to hide a dead body?
– On the second page of Google search results.
So, in short, you want to make sure that you show up on the top of the first page! The secret to getting to the top is SEO for law firm websites. If you're not sure what that means, don't worry. Chances are they probably (definitely) didn't teach you about it in law school. Besides, this article isn't for lawyers who are already SEO experts. It's for lawyers who are just getting started with their online marketing strategy. So, let’s break down what SEO is and how it can help your law firm.
What is SEO?
This short and sweet little abbreviation stands for search engine optimization. It is the practice of bringing more visitors to your website and improving your search engine results. There are a few different ways to use SEO to encourage your websites to appear on the top search results for search engines, and there are several different search engines out there, but the one we all know best is Google.
Read Full Story: https://www.natlawreview.com/article/simplified-guide-to-seo-law-firms
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