Site security is of huge importance to any business, and with online businesses focused on their reputation to attract customers, it pays to factor in how safe users are when using your site.
Ranking higher in the SERPs and building profit are naturally important to any online business, which results in the need for SEO tactics such as link building and content marketing. But Google also takes safety into account, which is why cybersecurity is so important to websites today.
An attack or data theft is not only detrimental to your reputation when it comes to customers and third parties, but it also impacts your organic search performance, so SEO and cybersecurity go hand in hand when it comes to your online success. Here are a few of the ways cybersecurity impacts SEO and why it needs to be a priority for your business.
Compromised sites attract penalties
Search engines check sites for malware, phishing attacks and other potentially damaging software that can put users at risk of data theft or a negative user experience. It’s one of the reasons why search engines have made SSL certificates an important ranking factor. When a 404 or 503 error page is discovered, search engines are overly critical of it and punish the site as a result.
For example, if Google identifies ransomware or DDoS attacks, it will issue Manual Actions to the site which impacts the rankings and could even result in it being removed entirely.
Naturally, this affects your online visibility and reputation...
Read Full Story: https://securityboulevard.com/2021/10/is-seo-affected-by-cybersecurity/
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