What should a business consider when launching a global website?
If you are an organisation who is active in multiple countries, the approach your brand takes to web assets in each region, will impact on the overall global digital strategy. In this blog we explore the pros and cons of creating one global website instead vs multiple localised sites.
The first thing that needs to be decided on is whether we’re 100% wanting or needing to have only one website for all regional variants?
Some of the pros for housing everything on one domain include:
- Brand consistency can easily be achieved across all regions, varying from website appearance to brand messaging.
- Content & asset management can be done all in one platform no matter what region you’re working on.
- Indexing of content can be easier for Google to complete, as Google will only need to crawl one domain rather than multiple.
- Housing all the content under one domain will naturally increase the domains authority which in turn will help with gaining better positions within Google SERPs.
Having only one domain can have some cons too:
- Changing a specific page template on one region could potentially implement that change across all regions.
- Each region may require a completely different feel/message from each other which could require a lot of development time to create various amounts of templates, rather than using one the fits all regions.
- Potentially site speed may become an issue as there will be a lot more content...
Read Full Story: https://www.coastdigital.co.uk/2021/10/27/global-website-solution/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
