See which organic keywords actually drive conversions
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SaaS is a fantastic niche that allows for a lot of creativity and testing when it comes to content creation in SEO.
This is because of how different user journeys can be. In ecommerce, for example, a user will research then make a purchase. But in SaaS, the person doing the research may then need to pass it on to other internal stakeholders to make the purchase or final decision.
This is why building out different content repositories can be powerful. Three of the more powerful types of content repositories I’ve experienced working with a number of SaaS companies over the years don’t involve “the blog.”
These are:
- Educational content.
- Comparison content.
- Support content.
Comparison Content Repositories
Consumers in the SaaS space, while searching with solution lead queries will also use “versus” and “alternative” queries to find service providers who may not necessarily rank highly for the marquee product phrases.
This broadens the competitive landscape outside of just who is ranking page one for the typical target phrases.
These are worthwhile doing, using “business intelligence” combined with metrics like search volume to prioritize which comparison pages should be generated.
The focus here isn’t to generate high volumes of traffic, as anyone...
Read Full Story: https://www.searchenginejournal.com/enterprise-saas-content-strategies/423629/
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