Interpretation of complex and foreign topics; Wednesday’s daily brief - Search Engine Land

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Good morning, Marketers, yesterday my colleague, George Nguyen spoke about how Google’s sterling perception has been tarnished over the years. The question is, is that perception reality?

I’ve been covering search and Google for almost two decades, and I’ve seen the company grow over the years. I’ve been through the pre-IPO days, the numerous antitrust claims, seeing executives come and go over the years and search quality and ad quality evolve. Search, both organic and paid search, is complex and confusing and honestly, is not well understood by even people who work inside Google.

I’ve performed some legal expert witness tasks over the years, and one thing I find clear is that most attorneys, even top attorneys general, representatives from Congress and the Senate simply do not fully understand the complexities of search or any technology platform. I’ve seen lawyers first-hand misinterpret internal documents and emails both written by advertisers and Google, because they are easy to misinterpret.

All I am saying is that just like we question Google’s motives and actions (and we should), we should also question those that question them. Ultimately, we all want the truth, but like former Search Engine Land writer Greg Sterling...

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