There is never a dull moment in the world of multifamily marketing. The industry is sensitive to the way people react to the stimuli around them and, these days, we’re surrounded by uncertainty. These circumstances have impacted the industry and, to stay on top of things, marketers need to make little tweaks to improve their strategies.
To increase the visibility of your community and ultimately boost your leases, have a look at the top five marketing mistakes you might be making today and how to fix them.
1. You’re not using Google My Business
Google My Business is one of the most powerful marketing tools out there. The platform was designed by Google with features to help expose your community to a wide range of users. These include full contact details—such as address, phone number and website—room for high-quality photos, videos or 360 views, review section and Google Posts, which allows for timely updates. This allows all the information about your property to be found easily.
Google My Business also has a built-in admin dashboard that enables multifamily operators to check user interactions such as calls, messages, search results and website clicks. Not only is this platform well designed for marketing purposes, but it also comes free of charge.
2. You’re not using visuals to their full capacity
Images have always been vital to getting leads, and the pandemic has only amplified their role when it comes to leasing. With renters doing their apartment search online,...
Read Full Story: https://www.multihousingnews.com/post/top-5-apartment-marketing-mistakes-to-avoid/
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