I’ve helped businesses from a diverse range of industries with their marketing, and I can confidently say that dentistry is particularly tough to navigate. You have circumstances that others don’t. For one, practices are constantly losing patients thanks to things like switching insurances, patient relocation, etc. To combat this high attrition rate, practices need to vigorously prospect with multiple marketing efforts and utilize effective patient retention strategies. On top of that, dentists need to find an effective way to decrease appointment cancellations and no-shows.
What works for one practice may not work for another, depending on an endless list of variables. However, there are several dental marketing tactics that reliably minimize the negative effects of patient turnover and no-shows to help you maintain a growing practice.
Replace up to 17% of patient attrition with this proven tactic
Research shows that, on average, practices lose approximately 17% of their active patients per year.1 While you should absolutely put in efforts to retain more patients (more on that below), there are going to inevitably be patients who move or switch dentists due to insurance changes out of your control. The only way to truly grow your practice, despite attrition, is to prospect for new patients and do it consistently.
Everyone needs a dentist; it’s just a matter of when. Practices that consistently market to their communities become the go-to dental offices in their area....
Read Full Story: https://www.dentaleconomics.com/practice/article/14209934/3-dental-marketing-hacks-to-combat-noshows-and-patient-attrition
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