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Friday, December 3, 2021

21 Years In, 2BigFeet Charts Opportunities, Growth - Practical Ecommerce

Last updated Friday, October 29, 2021 11:06 ET , Source: NewsService

Where can you find a size 24 men’s shoe? At 2BigFeet.com. Brandon Eley co-launched the business in 2000, before Google AdWords and long before Facebook and Shopify.

“We’ve seen a lot of changes in 21 years,” he told me. “Keyword stuffing was legitimate search engine optimization back then. We’ve witnessed the rise of online advertising and social media. Competitors such as Zappos.com are now multi-billion dollar companies.”

Eley’s success follows from perseverance and a willingness to adapt to the times. He’s an inspiration for any would-be (or existing) entrepreneur.

He and I recently discussed the company’s launch, struggles, evolution, and more.

Our entire audio conversation is embedded below. The transcript that follows is edited for clarity and length.

Eric Bandholz: Give us a rundown of 2BigFeet.

Brandon Eley: 2BigFeet is a company I founded with a partner back in 2000. We sell large men’s shoes, size 14 and up — as large as size 20, 21, and even 24. As a point of reference, Shaquille O’Neal, the basketball player, wears a 21 or 22. So a 24 is big. We’ve sold quite a few size 24s.

Bandholz: Twenty-one years in ecommerce is crazy. How many merchants stock a size 24 shoe?

Eley: Very few. We don’t have them in inventory now because we can’t find anybody to make them. And that was the problem back in 1999 when we started talking about the idea.

I was working at a company in my first real job out of high school. A fellow in the office next to us approached me one day. He...



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