5 Essential Structured Data Types Your Site Needs to Have - Business 2 Community

In this video, we’re going to be discussing the five types of structured data that are essential to almost every single website. Structured data plays a huge role, not only in letting the search engines understand your context, but can also impact the ability for your site to rank for rich features.

Video Transcript:

So, what is structured data? Before we get into this, in case you haven’t seen any other videos on this channel, we’re just going to do a brief overview.

What is Structured Data?

Structured data is a label applied to a number of markup formats. It allows Google and other search engines to understand the data in its indexes. So it’s metadata. Which is essentially just data about data and it’s for machines.

Specifically in this case, we’re talking about the search engines. And the primary purpose is to help with better indexing, as well as understanding. It’s not the end-all be-all when it comes to ranking. You still have to have quality content, you need to deliver value, you need to be unique, et cetera.

All those other things apply when it comes to SEO. But structured data can definitely help quite a bit.

Schema.org Overview

Schema.org will be the ontology that we will use when it comes to search.

It was founded by Google, Microsoft, Yandex, and Yahoo. And the goal was to really create a unified language for the internet, and specifically, for search engines so they can better understand context.

This is a very common markup language and all of the search...

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