Video SEO optimizes your video to rank higher on search engines for relevant keyword searches. For eCommerce businesses, video SEO helps to improve brand visibility and allows you to reach potential buyers at different stages of the buyer journey.
Research suggests that video search results have a 41% higher CTR and they are 50% more likely to be ranked in the organic search results. Video SEO strategy is not the same as regular SEO, and it has changed significantly in the last couple of years.
You can gain high rankings on competitive keywords using videos on universal search. Here are some of the best eCommerce video SEO strategies.
1. Optimize your video thumbnail
Video thumbnails in search results help increase your search traffic by 50%. Thumbnail is the first thing the searcher sees in the search results. Here are some examples of excellent eye-catching thumbnails that persuade viewers to click on the video:
A video thumbnail needs to be compelling, high-quality, engaging, and relevant.
2. Write user-intent focused titles
Your title should grab attention and reflect the value that your video provides. The title should be relevant and should explain the video.
Optimize the title for the keywords that you are trying to rank. Search bots look for your video titles to help you rank for the correct search queries and reach a more relevant audience.
Here is an example of a great video headline:
According to a study by Briggsby for reverse engineering, YouTube ranking...
Read Full Story: https://techbullion.com/7-ecommerce-video-seo-tips/
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