Title Tags are a Tiny Ranking Factor - Search Engine Journal

Google's John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact

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Google’s John Mueller, in a YouTube Office-hours hangout, answered a question regarding title tags and search rankings. He addressed whether title tag rewriting impacts rankings and also what effect adding the company name to the beginning, end or at all has on rankings.

Mueller also described the title tag as a tiny search ranking factor.

Search Ranking Impact of Page and Titles Don’t Match

The person asking the question wanted to know if there was a ranking impact when titles are rewritten.

This is the question about title tags and ranking:

“How does it affect the search rankings when page and search titles don’t match?

Often we experience that the page title has been shortened and our company name added to the search results title.

We do add our company name to the end sometimes but the concern is that this is to all our page title and will limit how much we can write in the title.

So the question is really is it better to have shortened titles that can be displayed in the search results or is it better to keep the page titles we have already and let Google choose a different title?”

Google’s John Mueller Discussing Title...

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