Seeing your website at the top of the first search engine results page (SERP) is an accomplishment for any business. We all want that page-one ranking, but there are right ways and wrong ways to get there.
Since its launch, Google has had to regularly update its algorithm to combat the sneaky “tricks” webmasters have come up with to get their sites to rank higher on SERPs. In the early days of Google, webmasters discovered that if they stuffed a ridiculous number of keywords into their content, they could get their site to rank higher. Or, if they left comments on blog sites that linked back to their site, it would help build their site’s backlink profile, thus increasing their site’s authority.
Since then, Google’s algorithm has become more complex, making it harder for site owners to manipulate search results in order to achieve higher rankings.
What Is Black-Hat SEO?
Black-hat SEO consists of techniques used to manipulate search engines in order to increase a page’s ranking in SERPs. These tactics go against Google’s terms of service and can put your site at risk of being penalized.
What Is a Google Penalty?
There are two kinds of Google penalties: algorithmic and manual.
Algorithmic penalties are the result of algorithm updates that change the design of how websites are ranked.
Manual penalties are directly handed out by a Google employee when Google’s terms of service are violated. If you receive a Google penalty, your site’s ranking performance will either be...
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