Google Shares Tips For Optimizing Job Postings - Search Engine Journal

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Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them.

As we head further into the hottest hiring season on record, targeting qualified applicants can help you find the right person for the job while sifting through fewer CVs.

How can you do that?

By adding more information to the description field.

Businesses aren’t including nearly enough detail in that field, which could lead to a flood of applications from people who aren’t qualified for the job.

Moreover, businesses might be losing out on applications from people who are ideal for the position.

Communicating exactly what you’re looking for as an employer is better for your business and better for job seekers.

They won’t waste their time applying for a job they’ll never get, and you won’t waste your time looking at submissions from people who don’t have the experience or credentials you’re looking for.

Here’s an easy way to improve your job postings and attract the right talent for the right positions.

How to Optimize Job Postings For Google Search

By making a few changes to the description field, businesses can immediately make their job postings more appealing.

The description section of job postings in Google Search...

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